f***WASTE

An Aldi-led campaign to raise awareness to preventable food waste caused by misplaced items within the store.

Shopping trolley handles across the country are exchanged for new ones with colour reacting to the temperature.

To play, press and hold the enter key. To stop, release the enter key.

stage 2:

website

landing hub for more information regarding the purpose of the campaign

stickers

In-store touch point to raise awareness and funnel people to the website. Also serves as a source of earned media.

installations

attention-grabbing installations of previously misplaced products positioned in unexpected places and public spaces

photography

Outdoor exhibitions across the country using the unlikely food combinations and visual side of the issue.

video

A series of videos bringin attention to the issue, targetting those who do not consume social media as much.

earned media