food waste affects us all

WE ALL PAY FOR IT

9,900 products

are wasted across our 990 stores daily.

198,000 tonnes

of waste is created by misplaced items every day. In our stores only.

More Info

£49,500

Food worth more than the average UK annual salary is thrown away every day.

Stickers explained

Perhaps you have stumbled upon one of our products with a new sticker, and perhaps that's why you are here.

This is how they work; they change colours depending on the temperature of the product.

Just fine

Product is in its correct setting and is safe. Chilled product in the fridge, ambient outside and frozen in the freezer.

Save me

Product has been recently moved from its designated area and will become too cold or too hot soon. Please, move it or speak to staff.

Too cold

Product has been placed in an area that is too cold for it. It has now been compromised and needs to be wasted.

Too hot

This product has been in a warm enrivonment for too long and is no longer safe for consumption and needs to be wasted.

what else are we doing:

In store

Our colour-changing stickers are present on the most commonly misplaced products in all our stores. Look out for the orange.

In the wild

A random chicken in the street. A tub of melted ice cream in a clothing store window display? That's us. All locations and collaborators are here.

Exhbition

While wasteful, there is something quite visual about misplaced items in the store. Come and have a look in London and other cities. Click for the full list of locations and dates.

In media

The media had a lot to say about our efforts and the way went about it. See here.

TV, YouTube

You may have seen one of our short f*WASTE clips on the TV or YouTube. We hope you found the food combinations as strange as we did. Watch them all here.