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food waste affects us all

9,900 products

are wasted across our 990 stores daily.

198,000 tonnes

of waste is created by misplaced items every day. In our stores only.

£49,500

Food worth more than the average UK annual salary is thrown away every day.

Stickers explained

Perhaps you have stumbled upon one of our products with a new sticker, and perhaps that's why you are here. 

This is how they work; they change colours depending on the temperature of the product.

what else are we doing:

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In store

Our colour-changing stickers are present on the most commonly misplaced products in all our stores. Look out for the orange.

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In the wild

A random chicken in the street. A tub of melted ice cream in a clothing store window display? That's us. All locations and collaborators are here.

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Exhbition

While wasteful, there is something quite visual about misplaced items in the store. Come and have a look in London and other cities. Click for the full list of locations and dates.

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In media

The media had a lot to say about our efforts and the way went about it. See here.

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TV, YouTube

You may have seen one of our short f*WASTE clips on the TV or YouTube. We hope you found the food combinations as strange as we did. Watch them all here.

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